Some of the Reasons why Email Marketing is Leading in the New Economy. Email marketing is one of the strongest marketing channels. If it is backed up with an effective email marketing strategy it is going to produce the best results. The email marketing strategy is the overall part of marketing and your business plan. Email marketing strategy gives you a chance to market all your products and services using the email. Marketing your products using the email gives you a chance to make profits and you will reach your goals as well. Every businessman desires to get new customers and maintain the old ones. All the business men will only invest their time and resources on things that will be profitable to them. Email marketing is being used in the new economy because of the following reasons. Email marketing is being used in the new economy because it builds credibility. Business men conduct businesses with people they like, trust, and those people they know. You will be able to build credibility with email marketing as you connect with your customers and share informative information with them. If you use email marketing in the new economy you will be boosting your sales. Emailing platform is a mature channel that you can use to contact your online customers. Email marketing services are durable and they enable you to convert leads into buyers and buyers into leap customers. The third reason why you should use email marketing in the new economy is it has the ability to reach people on any other device. Email marketing is accessible even in the mobile phones that are why it is being used in the new technology. The fourth reason why email marketing should be used in the new economy is because it looks professional. All the emailing templates are designed in a way that they will look professional in your customers inbox. Generating leads is another reason why email marketing should be used in the new economy. With the help of the email marketing you are able to get new customers and you will nature their relationship in the new market. Promoting services is another reason why email marketing should be used in the new economy. Another reason why email marketing is being used id because it is able to attract more clients. Email marketing generates calls that are why it should be used in the new economy. Email marketing assist you in building your brands that are why it is being used in the new economy. Email marketing is the best because it is the only medium that will remain private and the information shared between the buyer and the seller is protected.